Press releases are great for reaching a local or national audience. Writing a press release does not have to be complicated, in fact, the format is clearly defined creating a simple process of organizing the information you want to share.
What to Write About
- Get the word out about a special you are running
- Write the story of what your business does for the community
- Provide valuable information about changes in your industry
These are just a few ideas to help build your online presence without networking or going into crowded areas.
We will be adding some steps to walk you through the process of writing an optimized press release, so please check back later.
For now, here is a standard press release format.
Press Release Structure
Recommended length – between 55 and 80 characters
At least 60% different from Headline Maximum length – 110 characters. Choose a second, alternative headline for use on blogs that also publish your announcement. This must not be the same as the primary headline
Written in the third person
Minimum length – 200 words
Maximum length – 2500 words
Include a valid link to article or website (http or https)
Embedded image – 3
Embedded video – 1
1750 characters Recommended: Content should not use first-person language (I, Me, My, Mine, etc.) Content should include at least one embedded image
Maximum length – 45 words recommended length – between 150 and 196 characters
Choose a second, alternative summary for use on blogs that also publish your announcement.
This must not be the same as the primary summary. At least 60% different from Summary.